The #itdontdefine campaign has a simple and powerful mission: to show women from all walks of life that their illness doesn’t need to define who they are.

All too often women suffering from long term illness begin to let it define them, but life shouldn’t be like that. By sharing stores and experiences, and introducing the world to women who have broken the mold and experienced the fullness of life despite their illnesses, we’re passionate about opening your eyes to just what you can achieve.

Get involved and share your story and help inspire other women just like you. 

Love your battle scars – Meet the Founder

Samantha Cook-Bateman has battled with Endometriosis for most of her life. She has many scars on her abdomen from countless surgeries to treat the disease. When talking to a close friend she realised that the scars haven’t just taken away her self-confidence, but her sexiness too. She came to see that she felt more like a specimen than a woman and that her scars were having a negative impact on her life. But at that moment she saw that her scars were something to be proud of; they were battle scars and should be worn loud and proud. Now her goal is to show other women how to fall in love with their lives all over again.  Read more about her journey.

Photo Credit Troy Lum Photography

Buy a mug to support the campaign